Possibly one of the most useful business books in many years, the Heath brothers’ Made to Stick is a must have have for marketers and anyone else who needs to get an idea diffused. The book is eminently useful and built around a template for creating compelling and memorable vessels for ideas. The formula is:
S implicity
U nexpectedness
C oncrete
C redible
E motional
S tories
Catchy acronym, eh?
